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The internet has become a powerful tool for businesses to reach customers. It's also becoming increasingly important for individuals to learn how to use this technology effectively. An online digital marketing degree will teach you everything you need to know about creating websites, social media pages, email campaigns, and other forms of digital advertising.
The best part about earning an online digital marketing degree program is that it allows you to work at your own pace. You can study as much or as little as you like, and you can even take courses from multiple universities.
There are several different online digital marketing degrees available, so make sure you choose one that fits your needs. If you're looking for a general overview of the field, then an online digital marketing certificate might be right for you. However, if you'd like to specialize in certain areas, such as search engine optimization (SEO), pay per click (PPC) advertising, or social media marketing, then an online digital management degree might be more appropriate.
You'll find that there are 4 main types of online digital marketing degrees: certificate programs, associate degrees, bachelor's degrees, and masters degrees. Certificates tend to be shorter than associate's and bachelor's degrees, and they usually focus on a particular area of digital marketing. Associate's degrees typically take 2 years to complete while Bachelor's degrees typically take closer to 4 years to complete. Bachelor's degree's tend to cover a broader range of topics then associates or bachelors. Master's degrees require a bachelors degree and typically focuses on a specific area of digital marketing.
Below is an overview of each type of online digital marketing program described above:
Because program concentrations are more specific, they make it a great way to narrow in on your search when comparing online colleges. To assist you on your online college search journey, we have compiled a list of popular program concentrations for the most popular areas of study that are available for online degrees.
Market Research Analysts help the company assess consumer preferences by targeting markets through study of the market conditions, trends, consumer behavior and purchasing patterns. Properly understanding these market metrics would allow the company to strategize the right ways and means to identify target customers with the use of market analysis, questionnaires and interviews. Analysts are most times hired to work as part of a marketing team or hired on contract at consulting firms.
The median annual wage for market research analysts was $63,920 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $37,570, and the highest 10 percent earned more than $128,320. (5)
(5) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited May 16, 2022).
The advertising and marketing manager helps the firm to coordinate the affairs of both the advertising and marketing departments. This is a hybrid position that ensures that the product or service being offered is correctly advertised and marketed to the target audience.
The median annual wage for advertising and promotions managers was $127,150 in May 2021. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,250, and the highest 10 percent earned more than $208,000. (6)
(6) Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers,at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited May 16, 2022).
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